Realistic Tips to Build a Successful Startup

According to a study, between 2015 and 2020 a total of 22,771 startups were created. Without a doubt, entrepreneurship is KEY to the economy of any country, and that has made thousands of people want to have their own business, their own startup. But the truth is that very few are launched and, of the few that are launched, a very large majority end up failing.

Create an organization with a clear purpose.

When we talk about the purpose of a company, we are talking about its reason for existing, and how it wants to intervene in its environment to leave a positive mark. That's under which it governs all its activity.

Day by day, consumers abandon their passive role to become increasingly demanding consumers. Consumers have spoken: they want brands to get involved, to have a certain commitment to society and their environment. And it is the companies with a purpose that create authentic connections with consumers, relationships that go far beyond a transaction, to invest so many thousands of money, go into debt, quit their jobs, and paralyze their lives for two years.

It has an innovative value proposition.

All companies do the same thing, target the same customers with very similar value propositions. In a society with so many offers and stimuli, it is practically impossible to stand out if you do not come up with a new business model that brings with it an innovative proposal. A good way to do this is by applying the Blue Ocean strategy, which broadens the horizons of the brand by innovating, finding new opportunities, and making competitors totally irrelevant to the business.

Focus your entire strategy on customers.

One of the keys to the success of startups is to base all tactics and actions on looking through the eyes of the customer. You can learn this from Startupo.fr. Putting Customer Centricity into Practice.. Well, after all, customers are the only reason a business exists.

So the customer should not be just another statistic, but the center of any strategy. You must worry about understanding, and knowing how to meet their needs.

Creating a powerful brand 

A few things can place a startup at the top of the minds of consumers (and with time position itself in their hearts), then build a powerful brand. A brand that is capable of reflecting the value proposition of the business and that connects emotionally with people.

Make technology your best ally.

If you look, the big technology companies that dominate the market today, Apple, Facebook, Amazon, and Alphabet, barely existed 20 years ago, today they are the most valuable companies in the world and much of their success is due to the use of technology.

That the pandemic has boosted its use in our daily lives is a fact, but I think we can still go a step further and affirm that the space it occupies in our lives has just been consolidated.

Because yes, 90% of startups fail within the first three years, but the fact is that most of them make the same mistakes, over and over again. However, standing out in the business world is an easy task with good courses from the Startupo.fr website.