Benefits of QR Codes in business and marketing

With the use and evolution of new technologies, there are more possibilities for more direct communication with customers, where companies and businesses can interact directly with them, thanks to social networks, mobile phones, or specialized systems such as the QR code.

 

The QR code provides extensive information about any product or service offered by the company, you just need to scan it. Currently, these codes are being incorporated into advertising for a particular area or individually for potential customers.

You can include more information through this code or even have them visit your website directly. You will see how it is worth trying. Here we leave you all the necessary information about what a QR code is?, its advantages, and how to use it .

What is a QR code?

A QR code (Quick Response) is a widely used resource in the world of marketing, they are symbols that are generally presented in black and white in the form of two-dimensional bars, which allow the online world to be integrated with the real world.

The QR code has information storage capacity and is used as an access key to applications, website URLs, and promotional information of a product or service, you can even save your personal data.

How to create a QR code?

Creating a QR code is very easy. You just have to access the QR code generator page. In the same way, there are many platforms to generate QR codes. However, you must know how to choose among those that allow you to monitor and evaluate your performance quickly.

Once you choose where to create your QR code, follow these steps: (most sites offer the same procedure).

Select the type of QR code: To start, you must choose the QR format, that is, establish what its purpose is. Indicate if you want to direct the customer to a website, an app, or a business card, among others.

Customize your code: the tools available in the system allow you to create a personalized design for your QR code. You can even make it resemble your logo or brand.

Download it and try it: once the code has been prepared, you can download it and print it or include it in advertising. Perform a test to verify that it can be read correctly.

Advantages of using a QR code

There are several advantages offered by this technological tool, which allows you to interact immediately with users from a mobile device. Among them, one stands out:

increase interest

It is a tool that can be used to increase the interest and curiosity of consumers, due to its digital and innovative design. Likewise, it gives the company an image of modernity and avant-garde with technological changes.

Quick information

One of the main advantages offered by the QR code is to access information quickly and in a timely manner.

To carry out promotions

Businesses or companies can use it in their advertising campaigns, to access promotions, discounts or coupons, from any mobile device.

Low cost

The QR code is a low-cost tool, which can be accessed from various QR code maker platforms that allow the creation and generation of codes.